Thinking Strategically

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Prepare, in a table format, a SWOTT analysis on any real company in the auto industry. As you prepare your analysis, it must be based on the following definitions for strengths, weaknesses, opportunities, threats, and trends.

  • Strengths: These are characteristics of a company that are stronger than its competitors are. If a company is good at something, but its competitors are as well, then it is not a strength. 
  • Weaknesses: These are characteristics of a company that are weaker than its competitors are. If a company is weak at something, but its competitors are as well, then it is not a weakness. 
  • Opportunities: These are issues that are external to a company that can affect the company and its competitors in a favorable way. 
  • Threats: These are issues that are external to a company that can affect the company and its competitors in an unfavorable way. 
  • Trends: These are developing opportunities and threats. 

Deliverable Format

The table should have columns with the following labels:

  • Strength 
  • Weakness 
  • Opportunity 
  • Threat 
  • Trend 

It should have at least eight rows for factors that are important to the success of a firm in that particular industry including:

  • Type of Corporation 
  • Federal Regulations and Liability 
  • Price, Cost, Supply and Demand 
  • Code of Conduct 
  • Globalization, Global Trade and Global Strategy 
  • Labor, Employment Law, and Discrimination 
  • Economic Conditions (including Monetary Policy, Inflation, and Recession) 
  • Contracts and Intellectual Property 

Cells should have one to two sentences of explanation as to why each has been identified as a strength, weakness, opportunity, threat, or trend. Not every identified factor will have all of its row of cells annotated.

 

    • 9 years ago
    • 15
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