Theory of Consumer Choice and Frontiers of Microeconomics

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You have been asked to assist your organization's marketing department to better understand how consumers make economic decisions. 

 

Develop a 12- to 15-slide Microsoft® PowerPoint® presentation to be presented to the Marketing Department that addresses the following.

 

Explain the following in your presentation:

  • The impact the theory of consumer choice has on:   
  • Demand curves
  • Higher wages
  • Higher interest rates
  • The role asymmetric information has in many economic transactions
  • The Condorcet Paradox and Arrow's Impossibility Theorem in the political economy
  • People not being rational in behavior economics

Cite a minimum of 3 peer-reviewed sources not including your textbook.

    • 8 years ago
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      theory_of_con._choice_and_the_frontiers.pptx

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      theory_of_consumer_choice_and_frontiers_of_microeconomics.pptx

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