The Academic Report of British Airways
The dispute between BA management and Cabin Crew from 2009 to 2011 caused extensive impact throughout the global condition. BA totally lost £150 million and the brand reputation had been affected seriously. It meant that BA has some problems about its change management. This academic report contains four parts. The first part will use theoretical frameworks, such as the eight-stage change process from John Kotter ..................
- 7 years ago
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