< Texas Woman's Univ BUS435350 Quiz 7 S 2015>
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Review Test Submission: Quiz 7 S 2015
Course 15SPBUS435350 INTERNATIONAL MARKETING
Test Quiz 7 S 2015
Results Displayed All Answers, Submitted Answers, Correct Answers
Question 1 1 out of 1 point
What is USP?
Question 2 1 out of 1 points
Lifebuoy, a Unilever soap, stamped its brand and social message of washing hands on rotis (Indian bread) delivered to pilgrims at a holy Hindu festival. This unique method of advertising illustrates how international marketers need to be creative when segmenting their markets. Which of the following properties of segmentation does this example seek to address?
Question 3 1 out of 1 points
Which of the following segmentation approaches cuts across national boundaries?
Question 4 1 out of 1 points
Usage rate of a product is ________ segmentation.
Question 5 0 out of 1 points
Perrier positions itself as an expensive brand of water and highlights its French associations as a symbol of the brand mystique. Which of the following positioning strategies is Perrier using?
Question 6 0 out of 6 points
Match the following. Each correct answer is worth 1 point.
Question 7 1 out of 1 points
Which of the following products are most likely to use a universal positioning appeal?
Question 8 0 out of 1 points
In international marketing, what advantage do local brands enjoy?
Question 9 0 out of 1 points
The Heritage site's Index of Economic Freedom can be used to:
Question 10 1 out of 1 points
Why is per capita GNP a misleading statistic when deciding on which countries to enter?
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