< Texas Woman's Univ BUS435350 Quiz 7 S 2015>

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                                    Review Test Submission: Quiz 7 S 2015

 

                                                Course  15SPBUS435350 INTERNATIONAL MARKETING

 

                                                                                Test Quiz 7 S 2015

 

Results Displayed All Answers, Submitted Answers, Correct Answers

 

Question 1                                                                                                                                          1 out of 1 point

 

 What is USP?                                   

 

                                               

 

 

 

 

 

 

 

Question 2                                                                                                                                          1 out of 1 points

 

               

 

Lifebuoy, a Unilever soap, stamped its brand and social message of washing hands on rotis (Indian bread) delivered to pilgrims at a holy Hindu festival. This unique method of advertising illustrates how international marketers need to be creative when segmenting their markets. Which of the following properties of segmentation does this example seek to address?                                             

 

                                               

 

Question 3                                                                                                                                          1 out of 1 points

 

               

 

 Which of the following segmentation approaches cuts across national boundaries?                        

 

Question 4                                                                                                                                          1 out of 1 points              

 

 Usage rate of a product is ________ segmentation.                     

 

                                               

 

Question 5                                                                                                                                          0 out of 1 points              

 

 Perrier positions itself as an expensive brand of water and highlights its French associations as a symbol of the brand mystique. Which of the following positioning strategies is Perrier using?               

 

Question 6                                                                                                                                          0 out of 6 points

 

               

 

 Match the following. Each correct answer is worth 1 point.                         

 

Question 7                                                                                                                                          1 out of 1 points

 

 Which of the following products are most likely to use a universal positioning appeal?                  

 

Question 8                                                                                                                                          0 out of 1 points

 

 

 

 In international marketing, what advantage do local brands enjoy?                                        

 

                                               

 

 

 

 

 

Question 9                                                                                                                                          0 out of 1 points

 

                               

 

The Heritage site's Index of Economic Freedom can be used to:                                

 

 

 

Question 10                                                                                                                                       1 out of 1 points

 

               

 Why is per capita GNP a misleading statistic when deciding on which countries to enter?

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