The strategic management 6-step process starts with identifying an organization’s mission and the next step is to analyze the external and internal organizational environments to perform a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.

Preparing a business plan mirrors this process. Every new business or new department or SBU requires careful business planning. Not only does a business plan determine what you’re going to do and how you’re going to do it, this plan provides a sound basis from which you can obtain resources, funding and loans for this business.

As we learned in earlier business classes, creating a business plan involves setting goals and objectives, preparing a market analysis, a product analysis, SWOT analysis, determining how you will use resources and more.

For this assignment, imagine you want to start your own business. **(Please use a Photography business)**

When you have selected your type of business/product, use the Internet to conduct your research and prepare the following:

  • Write a brief description of your business and its purpose.
  • Create a mission statement.
  • Through research, Identify and describe your competitors.
  • Perform a SWOT analysis for your business.
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
    NOTE: Include how you will leverage technology for this business.
  • In conclusion, how will careful planning and allow your business to be successful?

Assignment Criteria

  • Your report should be approximately 2 pages long.
  • Use APA style to create this assignment. You are not required to create an abstract.
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