Strategic Planning & Innovation


Discussion: (Min: 150 words)

Identify a company and one of its competitors. The Standard & Poor’s Industry Surveys are good resources for this activity. Then, using the nine components and nine characteristics of a mission statement as described in your text, compare the two mission statements with special emphasis on competitive advantage.



Stages of Strategic Management; (Min: 1 page)


Use the same company selected above to learn how it engages in strategic management. Keep in mind that larger, more formal companies will have more information available on their strategic management processes. Perform a keyword search of the following terms on the corporate website of the company that you have selected:


 _Strategic management/planning


 _Strategy formulation


 _Strategy implementation


 _Strategy evaluation




At the corporate website, look for the most current Form 10K and review it. If you have any difficulty finding the Form 10K on the corporate website, you can use a search through your preferred search engine using both the company’s name and “Form 10K” in the search criteria.


In a well-written paper, discuss how your chosen company engages in the three stages of strategic management. Provide as much of the following information as possible:


 _Give specific examples of how the company formulates strategic decisions.


 _Give specific examples of how the company implements strategic decisions.


 _Give specific examples of how the company evaluates strategic decisions.


 _Give specific examples of whether or how the company relies on innovation strategies.


 _Are the three stages of strategic management process separated and well defined within the company?






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