Strategic Management

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Case Analysis: McDonalds

  1. Read the McDonald’s Case Study located in the Case Study section of the text.
  2. Write a summary of the case study. In your summary, be sure to discuss the external environment in which McDonald’s operates and how the environment influences its strategy.
  3. Note: a summary is a comprehensive and yet brief form of the case study. It is considered a critical thinking exercise.

Your summary should be a minimum of 2-3 pages in length and must be in your own words. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). A detailed explanation of how to cite a course using APA can be found here (link). Include a title page with your submission. Only the body of the paper will count towards the page requirement. Please see rubric below.



Grading Criteria AssignmentsMaximum Points
Meets or exceeds established assignment criteria40
Demonstrates an understanding of lesson concepts20
Clearly presents well-reasoned ideas and concepts30
Uses proper mechanics, punctuation, sentence structure, spelling, and APA Style10
Total100

 

  • 9 years ago
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