STP

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PLEASE NOTE THIS IS DUE BY 3pm TOMORROW

 

Through this module, you have learned about the STP process, in 2-3 pages, apply that concept to the product you used in the email campaign.

  • Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
  • Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
  • Positioning: Identify how your product's features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)

Attached you will find my email campaign assignment

  • 6 years ago
  • 5
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    managment.doc