Sports Marketing


Marketing a product has four key concepts which include: Product, Price, Place, and Promotion. Using the Vancouver 2010 Winter Olympics or the World Cup 2010 in South Africa as your venue, write a marketing plan on how you would promote a product to the millions of attendees and television viewers to these grand International sporting events. You will describe the product, the price and how you came up with it, the place (being more specific in your location within the event), and how you will promote it based on Chapter 3's marketing principles. This is a 2-3 page essay (not including a cover page) written in APA format.

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