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Credible Outside Research

Prepare a document based on credible research and course materials addressing the following:

  • Discuss the four strategies firms can use when entering foreign markets.
  • Using specific examples, describe the strategies used by the following companies in global expansion:
    • Intel
    • McDonald's
    • Goya
    • Boeing
    • Coca-Cola
    • Nokia
  • Have any of these companies experienced an evolution of strategies as discussed in the text?

Please provide your answers in a 3- to 4-page Microsoft Word document.

Support your responses with examples.

Cite any sources in APA format.

    • 6 years ago
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