Situation Analysis

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The Situation Analysis. Not surprisingly, what we have covered in the textbook up to this point is relevant, and it all comes together in the situation analysis of a marketing plan. What's in the situation analysis of a marketing plan? The components of the situation analysis are: 

  1. Company analysis
  2. Customer analysis 
  3. Competitive market analysis 
  4. External marketing environment 
  5. SWOT analysis, which organizes the previous information and is completed last.  

 

See attachment for the company to use.

  • 7 years ago
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