Segmentation and Target Market Paper

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Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

RequiredElements:

·         No more than 1500 words

·         Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

·         A positioning statement for the company with careful consideration of their brand and strategy

·         Paper is consistent with APA guidelines.

 

 

    • 7 years ago
    Segmentation and Target Market Paper
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