Rhetorical Analysis Essay For A beer Advertisement !Edsandiego
- Please use the downloaded prompt for instractions, and the picture of the advertisment to analyze it.
- Please use those teacher's notes to write the essay :
Jib Fowles - “The Needs” (Advertisements)
1- The need for sex - grab the attention of viewer
2- The need for affiliation - friendships, romance, etc.
3- The need to nurture - it can be maternal/paternal, comfort/protect
4- The need for guidance - role model, celebrities, tradition and nostalgia.
5- The need to aggress - the desire to act, “get even”.
6- The need to achieve - overcome, obstacles, #winning, superlative, best, greatest.
7- The need to dominate - a power in things we lack
8- The need for prominence - to be admired, respected, you see it in material goods.
9- The need for attention - cosmetics, to be noticed.
10- The need for autonomy - independence.
11- The need to escape - avoid reality, physical, mental.
12- The need to feel safe - security ( banks )
13- The need for aesthetic sensations - pleasing in a visual sense.
14- The need to satisfy curiosity - gain more knowledge.
15- The physiological needs - hunger, sleep.
- Rhetorical analysis :
- 1- creates/ distribute (company)
- 2- product ?
- 3- viewers ( target audience )
- 4- appeals / needs
- 5- visual effects : FACTS, such as : ( color, lighting, text position. )
Beer ad hints : in a clean, white color worker man, not looking at the server, watching football game
Focus on analysis not structure !!!
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