Rhetorical Analysis Essay For A beer Advertisement !

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- Please use the downloaded prompt for instractions, and the picture of the advertisment to analyze it.

 

- Please use those teacher's notes to write the essay : 

 

NOTES : 

 

Jib Fowles - “The Needs” (Advertisements)
 
1- The need for sex - grab the attention of viewer
 
2- The need for affiliation - friendships, romance, etc. 
 
3- The need to nurture - it can be maternal/paternal, comfort/protect
 
4- The need for guidance - role model, celebrities, tradition and nostalgia.
 
5- The need to aggress - the desire to act, “get even”.
 
6- The need to achieve - overcome, obstacles, #winning, superlative, best, greatest.
 
7- The need to dominate - a power in things we lack 
 
8- The need for prominence - to be admired, respected, you see it in material goods. 
 
9- The need for attention - cosmetics, to be noticed. 
 
10- The need for autonomy - independence. 
 
11- The need to escape - avoid reality, physical, mental. 
 
12- The need to feel safe - security ( banks ) 
 
13- The need for aesthetic sensations - pleasing in a visual sense. 
 
14- The need to satisfy curiosity - gain more knowledge. 
 
15- The physiological needs - hunger, sleep. 
 
 
  • Rhetorical analysis :
  • 1- creates/ distribute (company)
  • 2- product ?
  • 3- viewers ( target audience )
  • 4- appeals / needs
  • 5- visual effects : FACTS, such as : ( color, lighting, text position. )  
 
Beer ad hints : in a clean, white color worker man, not looking at the server, watching football game
 
 
Focus on analysis not structure !!!
  • 7 years ago
  • 50
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