Research your topic. 2. Produce an outline for a report (paper) in which you will present your findings. 3. Building on your outline, produce a report from an industry perspective. In your final project you will assess some of the ramifications for this i

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After choosing a broad topic and narrowing that topic, you will:
1. Research your topic.
2. Produce an outline for a report (paper) in which you will present your findings.
3. Building on your outline, produce a report from an industry perspective.
In your final project you will assess some of the ramifications for this industry and speculate about the
functions and effects for them and others.
This is a written research paper project that also includes an outline and works cited page along with the
final paper. Length of final paper: 5-7 pages (including works cited page).
Guidelines and Requirements
1. Review the information in your text about media convergence (the blending of communication
technologies, operations, or businesses). Then go to Google or any search engine and type in the
words Media Convergence. Read at least three articles that discuss media convergence and the
concentration of media ownership.
2. When you have a good idea of what media convergence is, choose from the following list a form
of mass communication that you use most often or that interests you most:
a. newspapers
b. magazines
c. books
d. radio
e. sound recording
f. motion pictures.
3. Once you have chosen one of these broad topics, you’ll need to narrow down that topic to a
particular product, service, or phenomenon within this industry. For example, if you are an avid
reader, you might investigate how the printed book industry is changing due to digital distribution.
To narrow this broad topic, you might look at the role that computers have in the book publishing
industry (for example, how ordering books on Amazon may have replaced an actual trip to the
bookstore). Or you might explore how retail book sellers (like Barnes and Nobles) have changed
(coffee, sofas, music, etc.) the face of bookstores in general. You could also explore e-books
or digital books for Kindles. These topics are all included in digital distribution, so you need to
choose one to research.
For functions and effects, you might note the many retail Web sites on the Internet for book sales.
How is this affecting your visit to the bookstore and how you might socialize there? The point is to
analyze how you and others are affected by digital book sales. When choosing your own topic, be
sure to choose a topic that interests you.
4. You are required to hand in an outline draft of your intended paper and a sample works cited
page as part of Written Assignment 4. The outline may be topical, but you’ll need to show that
you have a pattern for organizing your paper and that you have researched the topic.
5. You will need to use at least 8 sources in your final paper (you may have more, but not less).
You may use books, newspaper articles, journals and general circulation magazine articles,
either in print or online. Keep in mind that you are writing an academic research paper, so use
appropriate and credible sources. You MUST use APA or MLA style for referencing your sources
both in the text and in the works cited page. Try to use at least one source from a broadcast or
cable program, and if possible, try to use an interview (for example, someone connected to that
industry).
6. Part of your paper must include an assessment of how you gained information about your topic.
For example, you need to assess the importance of your sources in terms of actual information
that contributed to your learning about your topic. Also, assess how accessible each of your
sources was—what did you have to do to actually get the material? You will probably want to
discuss the Internet and its role as a new mass medium, especially if you used the Internet for
your research.
7. You must use Times New Roman or Ariel font, 12 point, for your final paper and it must be
double-spaced. Be sure to include page numbers and a title (title page is not necessary).

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