Research Paper on how you can use data analytics/data mining to determine customer profitability

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This essay must be 4 pages double-spaced 12 point font, 1 inch margins plus a cover page and a reference page. It must include 4 references from dependable sources (I have attached one reference document that can be used. Therefore you must acquire the other three) and be in MLA format. Please see below for complete instructions for assignment:

 

Format: 4 page double-spaced 12 point font, 1 inch margins plus a cover page and a reference page. Include at least 4 references from academic journals (suggestion: use the Hofstra online research database called Business Source Premier). Additionally, you can use other references, such as from the Internet, but be wary of sources of information that are not vetted through any review process because whoever is writing it may not be an expert in the subject. Also consider using white papers published by the accounting firms, available on their websites.

 

Topic: research and write about how data analytics can be used in the accounting/auditing/taxation field.

You will need to pick out an area of data analytics that is interesting to you (my topic is using data analytics to determine customer profitability) and research how it is being applied to, or how it could be applied to, an area of accounting, auditing, or taxation. For example, see hand-out article about data analytics for financial statement audits.

 

* In your paper, you are allowed to use your imagination to speculate how you think data analytics can/will be used, but your speculations need to be grounded in some kind of reality, based on your review of existing research.

 

 

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