Read the case of CUSTOM MOLDS, INC.

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(a) [3] What are the major issues facing Tom and Mason Miller?

 

(b) [5] Identify the individual processes on a flow diagram. What are the competitive priorities for these processes and the changing nature of the industry?

 

(c) [5] What alternatives might the Millers pursue? What key factors should they consider as they evaluate these alternatives?

 

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