Quantitative Analysis for H&M in Argentina and Brazil
In the light of the raging economic turmoil, many international companies try to stay afloat by carefully planning their next steps. You represent a consulting company that specializes in finding new business opportunities for prospective ventures. H&M (clothing line) approached your consulting company with a request to conduct a market analysis and provide suggestions for their next best international market entry. The markets in discussion are Argentina and Brazil.
Gather data on each of the following factors for each of the two countries separated. All 6 factors are to be incorporated in your explanation of why, or why not the market is an attractive one. The factors are:
1. Supply chain efficiency
2. Economic Development
3. Social Development
4. Ability to adapt
5. Political Stability
6. Availability of HR skills
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