Public Relations Unit3 - Discussion Board

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The Backgrounder and Fact Sheet

The press kit is the most well-known tool in the PR kit. Print or electronic press kits are used by the media as a resource when covering an organization.

Main Discussion Post

  • Search company Web sites to find a backgrounder that you think can be improved. Provide a direct link to it.
  • Rewrite the backgrounder in 2 paragraphs.
  • In a separate paragraph, explain what you changed and why.

This post should be 3 paragraphs (300 words). Because you are doing research, be sure to cite and reference the sources in APA format. Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.

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