Public Relation Assignment WK 2
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MUST BE 100% PLAGARISM FREE, APA STYLE FORMAT, ARTICLE IS DOWN BELOW
Intro to Quality Week 2
Product Recall
Review the article “USPlabs Recalls OxyElite Pro Supplements Amid Links to Liver Illness” which can be found in your weekly reading. This article pertains to a recall of a popular health supplement. Assume you are the manager for the OxyElite Pro supplement. How can you use focus groups and surveys to determine your customer’s feelings about their products despite the recall that has occurred? Use your course materials and outside research to generate a solid analysis on why these methods would be helpful. Your analysis should be supported by research.
READING
USPlabs Recalls OxyElite Pro
Supplements Amid Links
to Liver Illness
Dallas, TX-based USPlabs LLC has recalled
certain OxyElite Pro dietary supplement
products that the company markets after
receiving a letter from FDA stating that the
products have been linked to liver illnesses
and that there is a reasonable probability
that the products are adulterated.
The letter also notifi ed USPlabs that if
the company did not initiate a voluntary
recall, FDA could by law order the company
to immediately stop distributing the
products and immediately notify other
parties to stop distributing the supplements.
The action marks the second time
the FDA has exercised its recall authority
under the FDA Food Safety Modernization
Act (FSMA) by sending such a letter.
“We took this step to ensure that adulterated
and harmful products do not reach
the American public,” said Deputy Commissioner
for Foods and Veterinary Medicine
Michael Taylor. “We will continue to
work with our state, industry and regulatory
partners to prevent such products
from reaching the public.”
By letter dated Nov. 6, the FDA notifi ed
USPlabs about fi ndings indicating a link
between the use of several OxyElite Pro
products and a number of liver illnesses
reported in Hawaii. The FDA also noted
that cases of liver damage after use of these
OxyElite Pro products had been found in
a number of other states. In a review of 46
medical records submitted to the FDA by
the Hawaii Department of Health, the records
indicated that 27 patients, or 58%,
had taken a dietary supplement labeled as
OxyElite Pro prior to becoming ill. Seventeen
of the 27 patients (or 63%) reported
that OxyElite Pro was the only dietary
supplement they were taking. At least one
death has occurred among these patients,
and others required liver transplant.
In a warning letter issued to USPlabs
LLC on Oct. 11, 2013, the FDA informed
the company that OxyElite Pro and another
dietary supplement called VERSA-1
were deemed to be adulterated. The products
contained aegeline, a new dietary ingredient
(i.e., an ingredient not marketed
in the U.S. before Oct. 15, 1994) that lacks
“We will continue to work with our state,
industry and regulatory partners to prevent
such products from reaching the public.”
—Michael Taylor, FDA, on USPlabs recall
Global Sales of Non-GMO Food and
Beverages to Reach $800 Billion by 2017
Non-GMO products will account for about 15% of total
global food and beverage sales.
Global sales of non-GMO food and beverages are projected to rise
to $800 billion by 2017 at a compound annual growth rate (CAGR) of
15%, and will account for about 15% of total global food and beverage
sales at that point, according to Packaged Facts’ recently released
report, “Non-GMO Foods: Global Market Perspective.” Global
sales of non-GMO products reached $400 billion in 2012, accounting
for 8% of the overall global food and beverage sales of $5 trillion.
Excluding the U.S. and Canada, Packaged Facts identifi ed 10
countries that represent as much as two-thirds of the new global non-
GMO product introductions from 2009-2013. Russia is the leader with
15% share, followed by the U.K. with a share of 10%. From a comprehensive
global perspective, the U.S. share is roughly 40%. Aside from
the U.S. and Canada, Europe represents seven in 10 global non-GMO
food and beverage rollouts between 2009 and 2013. Europe is followed
at a considerable distance by Asia and Oceania.
Packaged Facts projected that non-GMO sales will increase in
all regions of the globe, as will the practice of labeling foods and
beverages with non-GMO verifi ed or certifi ed labels. Prompting
increases will be the inevitable expansion of GMO crops into territories
where they had previously been banned or limited. Concerned
shoppers will want GMO and non-GMO labeling to help
them distinguish between the two types of products. The BRIC
nations—Brazil, Russia, India and China—will be fertile territory for
non-GMO sales as their emerging middle classes look for healthier
eating options, according to David Sprinkle, research director for
Packaged Facts.
As other nations seek to clarify the labeling of their products,
both GMO and non-GMO, Packaged Facts projected the portion
of the global non-GMO market represented by sales in the U.S.
will decline through 2017. In addition, non-GMO labeling will become
more available as certifi ed testing operations, like NSF International,
join Cert ID in the non-GMO verifi cation market to take
advantage of a growing demand from marketers.
Non-GMO labeling will become more available as
certifi ed testing operations
join the verifi cation market.
16-31IndustryNews1213.indd 16 11/26/13 3:40 PM
Industry News
18 • Nutraceuticals World www.nutraceuticalsworld.com December 2013
a history of use or other evidence of safety.
The letter stated that failure to immediately
cease distribution of all dietary supplements
containing aegeline may result in
enforcement action.
U.S. Marshals Seize
Adulterated Supplements
Worth More Than $2 Million
At the request of FDA, U.S. Marshals
seized dietary supplements manufactured
and held by Hi-Tech Pharmaceuticals, Inc.,
located in Norcross, GA, after agency investigators
found the products contained
1, 3-Dimethylamylamine HCl (DMAA) or
its chemical equivalent in early November.
The retail value of the seized products is
more than $2 million.
A complaint fi led in the U.S. District
Court for the Northern District of Georgia
alleged that the products were adulterated
according to the Federal Food, Drug,
and Cosmetic Act because they contain
DMAA, an unapproved food additive that
is deemed unsafe under the law.
DMAA can elevate blood pressure and
could lead to cardiovascular problems, including
heart attack, shortness of breath
and tightening of the chest. Given the
known biological activity of DMAA, the
ingredient may be particularly dangerous
when used with caffeine. The FDA has
warned consumers about the health risks
of DMAA on its website.
On Nov. 12, U.S. Marshals seized more
than 1,500 cases of fi nished goods and
more than 1,200 pounds of in-process/raw
material goods from the Hi-Tech Pharmaceuticals,
Inc. facility.
“This company has a responsibility to
ensure its products are safe for distribution
and human consumption,” said Melinda
Plaisier, the FDA’s associate commissioner
for regulatory affairs. “We have taken action
to protect consumers and demon-
Trade Groups Defend Supplement Use
Following Multivitamin Review
Meta-analysis concludes more research needed on use of
vitamin/mineral supplements for CVD and cancer prevention.
A systematic review of published studies
found insuffi cient evidence that vitamin and
mineral supplements are effective for preventing
cardiovascular disease (CVD), cancer
or mortality from those diseases in healthy
adults, according to an article published in
Annals of Internal Medicine.
Two studies included in the review found
lower overall cancer incidence in men who
took a multivitamin for more than 10 years.
Those same studies showed no cancer protection benefi t for women.
Researchers cautioned that more research is needed before it
can be determined whether or not multivitamin supplementation
is benefi cial.
The evidence review was conducted by researchers for the U.S.
Preventive Services Task Force (USPSTF) to update its previous recommendation.
In 2003, the USPSTF found insuffi cient evidence to
recommend for or against the use of vitamins A, C and E, multivitamins
with folic acid or antioxidant combinations for the prevention
of CVD or cancer. At the time, the USPSTF recommended against
beta-carotene supplements alone or in combination with other supplements
because they had no benefi t and actually harmed patients
at risk for lung cancer. The current research review reconfi rmed the
beta-carotene fi ndings and also found good evidence that vitamin E
does not protect against cancer or cardiovascular disease.
In response to the review, industry trade associations offered
their analysis.
“Cancer is a complex disease, and the fact that there is even
some, albeit limited, evidence that a simple multivitamin could
prevent cancer demonstrates promise and should give consumers
added incentive to keep taking their multivitamins,” said Duffy
MacKay, ND, vice president, scientifi c and regulatory affairs, Council
for Responsible Nutrition (CRN), Washington, D.C. “We believe
the paucity of clinical trial evidence should not be misinterpreted as
a lack of benefi t for the multivitamin. We know for sure that multivitamins
can fi ll nutrient gaps, and as so many people are not even
reaching the recommended dietary allowances for many nutrients,
that’s reason enough to add an affordable
and convenient multivitamin to their diets.
“Further, given the encouraging results
from the Physicians’ Health Study (PHS) II
(Gaziano et al, 2012)—the study referenced in
this report as demonstrating benefi t for multivitamins
and cancer risk in men—academics
and government, as well as our own industry,
should continue to support and fund research
to clarify this relationship and to determine additional
benefi ts for vitamins and other dietary supplements.
Cara Welch, PhD, senior vice president of scientifi c and regulatory
affairs, noted the scope of this recent research has its limitations.
“The meta-analysis focused on studies that researched
generally healthy people, avoiding any instances for targeted
use of nutrients. Additionally, the researchers only concentrated
on studies with vitamins and mineral supplements as the primary
source of prevention. Multivitamin supplements should not
be expected, without the combination of a healthy lifestyle, to
prevent chronic disease. The results of this review should not
lead to widespread concern among consumers who take vitamin
and mineral supplements.”
John Shaw, executive director, NPA, added, “Dietary supplements
are used by more than 150 million Americans on a daily
basis. Research has shown that when taken in combination with
other healthy lifestyle practices, such as consuming a wholesome
diet and exercising regularly, people can benefi t from dietary supplements.
Consumers should be comfortable following a variety of
healthy habits, which includes supplementation. As always, NPA
encourages consumers to speak with their healthcare professionals
regarding their dietary supplement regimen.”
More than 150 million Americans use dietary
supplements on a daily basis.
16-31IndustryNews1213.indd 18 11/26/13 3:40 PM
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