PT Unit4 - Discussion Board

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Loss Leaders and Pricing

Back-to-school sales are a great example of retail outlets enticing shoppers with offers of products sold at a loss, with hopes that consumers will buy other goods with stronger margins.

MAIN DISCUSSION POST: Due by Sunday

Share a situation in which you were compelled to shop at a store based on a deal that was advertised. Include a response to the following:

  • Would you have gone to the store if the deal was not offered?
  • Did you buy other sale or nonsale items at the store? Analyze your behavior.
  • How do the pricing strategies offered at that store affect the contribution margin?

This post should be 3 paragraphs in length (300 words). Because you are doing research, be sure to cite and reference the source(s) in APA format.

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