Prof Dan
Nick_GugsGeoff Nyheim DePaul University Marketing 301 Environmental Scan Assignment Feedback and Grading Sheet | Student | ||
Submission date and time | |||
D2L Dropbox | |||
Hard copy | |||
Feedback and grading date | Total Points Available | 100 | |
Recommend meeting to discuss | Component Points | ||
See me regarding originality % | Late Penalty | ||
May I share your work in class? | Originality % and Penalty | ||
May I share your work as a best practice with my MKT Dept. peers? | Spelling and Grammar Penalty | ||
Total Points Earned |
FORMATTINGPoints Available 10Points Earned______
Guidance | Expectations | Comments | |||
Not Met | Met | Exceeded | N/A | ||
Name | |||||
Class | |||||
Section | |||||
Date | |||||
MS Word file format | |||||
12 point Times New Roman font | |||||
Single spaced | |||||
3 page maximum 8 ½ by 11” | |||||
Normal 1” margins | |||||
Stapled (hard copy submitted in class) | |||||
Prescribed headings 2. Environment 3. Marketing Mix 4. Conclusion | |||||
Identify the article: Author's last name, first name, "Title of the Article," in Periodical, (dates), page numbers | |||||
URL provided if article is online source |
INTRODUCTIONPoints Available 15 Points Earned______
Guidance | Expectations | Comments | |||
Not Met | Met | Exceeded | N/A | ||
In own words, provide a one paragraph summary of the article | |||||
List and provide definitions of terms or concepts critical to understanding the key points | |||||
Relate key points, terms and concepts to the material in our Principles of Marketing text. Cite the appropriate chapters and page numbers. |
Page 1 of 2 – please see backside of this page for additional feedback and grading detail
ENVIRONMENTPoints Available 30 Points Earned______
Guidance | Expectations | Comments | |||
Not Met | Met | Exceeded | N/A | ||
Explain which of the environments are relevant to the situation discussed in the article. Competitive Environment Political Legal Economic Technology Social Cultural | |||||
Pay special attention to the Competitive Environment and issues bearing on Competitive Advantage |
MARKETING MIX VARIABLES Points Available 30 Points Earned______
Guidance | Expectations | Comments | |||
Not Met | Met | Exceeded | N/A | ||
Explain the relevance of the strategy elements (Target Market & Marketing Mix) and especially changes in the strategy elements dictated by the situation discussed in the article. Target Market(s) Product Promotion Placement Price |
CONCLUSIONPoints Available 15 Points Earned______
Guidance | Expectations | Comments | |||
Not Met | Met | Exceeded | N/A | ||
Why did you find this case interesting? | |||||
Is the company set up for success? | |||||
Do you have any concerns about the company’s approach? | |||||
What advice would you give management? |
COMMENTS KEY
# | Comment |
1 | "Very well prepared and written." |
2 | "A creative insight into the relationship between text concepts and your article." |
3 | "A good use of concepts drawn from the text in support of your point." |
4 | "A good use of the article to support your point." |
5 | "Reread the section on directions for the format of the environmental scan reports in the course syllabus." |
6 | "Be more specific regarding the marketing environments." "Refer to your text for definitions of these environments." |
7 | "Be more specific regarding the interactions of elements of the Marketing Mix." "Refer to the text for specific information." |
8 | "Cite evidence from the text or an outside source: unsupported assumptions are no more than opinions." |
9 | "Follow the outline more closely." |
10 | "Pay more attention to the mechanics of writing, i.e., spelling & punctuation." "Remember to use the spelling checker and grammar checker in your word processing software" "Errors in mechanics distract a reader from your ideas." |
11 | "Watch your choice of words. The right word can make an idea or statement more impressive to a reader: the wrong word can dilute your intended meaning." |
12 | "Pay close attention to sentence structure and clarity." "When not clearly presented, the best ideas may be ignored.” |
13 | "Invest in a good writing guide, i.e., Strunk & White The Elements of Style." |
14 | "I recommend you utilize the DePaul Writing Center, EXT. 6782." |
- 8 years ago
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