Products and Services Paper

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With instructor approval, pick a company with which you are familiar that provides a product and a service. Examples include retail, insurance, banking, auto repair, auto dealerships, construction, higher education, and telecommunications.

Review case studies I-6–I-8 in Strategic Management of Technology and Innovation.

Prepare a 3- to 4-page case study in which you outline the history of technological innovations that have influenced the company. Consider the following questions:

  • What technologies have affected the company?
  • How has technology changed the company’s product line?
  • From the end user’s perspective, how has service been changed by technology?
  • Does the company lead the industry or follow industry trends?
  • What emerging technologies is the company currently looking at implementing?
    • 8 years ago
    History of Technological Innovations at PNC Bank

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