Principles of Marketing
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Unit II Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit II you will present the Target Market and a SWOT Analysis. BBA 3201, Principles of Marketing 3
Target Market
Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.
SWOT Analysis
Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (This week consider using Target Market and SWOT Analysis).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
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- marketing_principles_final..doc
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- apple_inc._case_analysis.docx
- Element 118: 7th Period, 18th group
- MGT 445 Week 5 Individual Assignment Article Analysis
- E6-2 Determine the due date and the amount of interest due at maturity on the following notes:
- Students are required to select a topic related to either global, social, ethical, or legal issues with digital media. You will perform in-depth research and provide an explanation of how issues associated with your selected topic relates to the consumpti
- Assignment
- global buisness paper
- Advertising
- Communications Dq
- A company wants to buy $30 million in materials and services from (answer attached)
- Must include Plagarism Report
research the various elements of the marketing plan as it relates to this company.
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