Price Strategy/Breakeven Analysis
The paper MUST be in APA format and it MUST be on Commercial and Home Security Systems such as the different types of security cameras used, the cost of package deals with security alarm systems. The various ways to be able to monitor a security system such as remotely by using a computer or a mobile phone with a designated company application to use on an iphone.
The paper must be two to three pages long and the guideline that is included with the questions should be followed exactly as stated.
Week 5: Price Strategy/Breakeven Analysis
One of the most challenging decisions faced by marketers is setting the price for their products and services. In order to select the right price, you need to ensure that you’ll be able to cover your costs and meet customers’ needs at a price that they are willing to pay. You will need to perform a breakeven analysis to determine the best price. Chapters 13 and 14 outline six steps that organizations follow to set price. Follow these six steps (as listed on page 322 in the text) to set prices for your product or service and perform a breakeven analysis. Submit your price strategy/breakeven analysis via the Week 5 Dropbox for grading and feedback. Be sure to incorporate any feedback provided by your instructor into your final Week 7 Course Project.
6.Marketing Program.................................................................................................................... 2.0
a. Product Strategy How will your product be placed in the market? Is it right for your market?
b. Price Strategy I want to know the price of your products. I want you to explain why you chose your prices. Are they realistic?
(i) Breakeven Analysis I want to see your breakeven numbers and formulas. I want you to choose three different prices. I would like to see graphs and charts.
c. Promotion Strategy How will you promote your company? T.V., direct mail, social media?
d. Place (Distribution) Strategy Where will you place your product in the market?
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