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Application: Google Case Study

 

 

 

By studying the business practices of other organizations, you will become more aware of the steps needed to begin and establish a successful venture. In the case study involving Google, you will investigate its rapid launch into a publicly-traded firm and the impact it had on the marketplace.

Read "Google: An Entrepreneurial Juggernaut", and after reviewing the case study, write a 300-word response to the following question:

 

 

 

Do you think Google was acting in an ethical manner when it "poached" talent from other firms, rather than using its own innovation that carried it to a successful launch? Respond Yes or No and defend your point of view, based on case facts. Be sure to support your argument with research rather than personal opinions.

 

 

 

Due by Thursday May 15, 2016

 

Support your work with specific citations from the Learning Resources. You are allowed to draw from additional sources to support your argument, but you must cite using APA standards. All quoted material must be identified, cited, and referenced per APA standards.

 

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