Persuasive Message – Draft Version
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Write a four to five (4-5) paragraph form letter to potential customers on the range of services your business or organization can provide. (The business/organization and customer(s) may be “real” or fictitious.)
The letter should include the following:
- The structure of the letter follows the four-point persuasive outline, AIDA – Attention, Interest, Desire, and Action.
- The content stresses a central theme, selling point, or appeal to the customer.
- The content includes supportive information and details describing the range of services your business or organization can provide.
- Clarity, writing mechanics, and formatting requirements.
Follow writing principles of unity, coherence, and emphasis. Keep paragraphs short. Use concrete nouns and active verbs. Use specific language.
Your assignment must:
- Be typed, single spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
- Use writing process strategies to develop brief business documents, such as routine messages, bad news messages, and persuasive / sales messages.
- Support ideas or claims in body paragraphs with clear details, examples, and explanations.
- Organize ideas logically by using transitional words, phrases, and sentences.
- Use sentence variety and effective word choice in written communication.
- Write clearly and concisely using proper writing mechanics.
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