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Find three different magazine or newspaper publications from nations in emerging markets. Review the advertisements in each. Choose one from each to answer the questions below.

  • Write a paper of approximately 500 words that answers these questions: 
    • Which of the five types of product and promotion policies are used for each advertisement?
    • What pricing policies are utilized in each market?
    • What type of entry mode is likely for each of the products? 
  • Format your paper using West Writing Style Handbook guidelines.
  • Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections. 

    GRADING RUBRIC

    1. Did you exceed the minimum word count?  5/5 %

    2. Did you follow WEST’s Writing Style Guidelines?  5/5 %

    3. Did you communicate & format your paper clearly?  5/5 %

    4. Did you answer all the assigned questions?  10/10 %

    5. Did you put quality thoughts & points into your paper?  75/75 %

    6. Did you submit your assignment on time? (-20% for each day late)

    Total = 100%
    • 7 years ago
    • 10
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