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     In an ad for moisturizing lotion, the following claim is made: “. . . it’s the #1 Dermatologist recommended brand.” What is misleading about the claim?
This claim is extremely misleading. “. . . It’s the #1 Dermatologist recommended brand” leads the reader to believe that dermatologists as a group (probably 10’s of thousands of licensed dermatologists) recommended the moisturizing lotion advertised as their top choice.
     Often companies use many different tactics to get their product sold. They make a person believe that their product is best. The know how to manipulate a person into to spending money on their product only. In our minds you think that it’s true because the company says a doctor recommended it, but the company didn’t tell you that this was a survey taken from two doctors. They have a tendency to leave out the important details.
This claim is very misleading because all of the facts aren’t listed. How can they claim to be the number one dermatologist recommended way? I can guarantee you that there is fine print at the bottom of the commercial ad  It probably states the claim is based on US data. This can be misleading to other countries who may interpret this as being data pertinent to all countries nationwide. I feel that this is an over claim, and I would like to see all data resulted in the claim. I think it’s wrong to over exaggerate any ad it’s misleading and deceptive.
     In conclusion, I feel that if a company can’t tell you who came up with this assumption; then overall they are not being completely truthful. Always remember to read between the lines, and always read the fine print.

 

“How often do you run red lights?”

     This question relies on a common technique used to manipulate survey results.
It is a favorite technique used for political/government/school surveys. It is also used by private business. This kind of question will usually force you to select answers from among carefully scripted choices, such as: I run red lights once per week, twice per week, more than five times per week, etc. (Just select the best choice from among those listed. If you don’t run red lights, select once per week.) If you answer this question at all, you automatically admit you make a practice of running red lights, whether that is true or not. (Suppose you don’t have a driver’s license? Suppose you live in a rural area that does not have red lights? Suppose you always take public transportation?) If you attempt to answer the question by providing an answer which is not one of the “approved” choices, you will probably be accused of not cooperating and may be punished in some way.

 

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