Question 1
Qualitative research would be preferred over quantitative research in all of the following situations, EXCEPT when the research objective is to:

A. gain an insight into an issue or a problem. 
B. determine the magnitude of a response. 
C. understand a psychoanalytical phenomenon. 
D. understand a cultural phenomenon.

 

Question 2
Which of the following statements does NOT apply to qualitative data?

A. It employs member checking. 
B. It is more textual in nature. 
C. Its goal is to understand a phenomenon instead of quantifying the magnitude of relationships. 
D. The analysis of such data is non-iterative.

 

Question 3
Instead of outlining a hypothesis, a researcher decides to look at the data and then come up with a hypothesized relationship. This process of deducing themes and patterns as one goes through the data is indicative of a(n) __________ analysis.

A. predictive 
B. deductive 
C. inductive 
D. selective

 

 

Question 4
Which of the following is the least likely to be a thick description?

A. A description based on observation of a small number of individuals over an extended time period. 
B. A description based on survey data collected from a large sample of 2,000 respondents. 
C. A description that connects behavior to the larger social context in which it occurs. 
D. A description of the consumption behavior for Pepsi in the social context of beverages consumed in schools.

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