Multiple choice
ThehonestQuestion 1
Qualitative research would be preferred over quantitative research in all of the following situations, EXCEPT when the research objective is to:
A. gain an insight into an issue or a problem.
B. determine the magnitude of a response.
C. understand a psychoanalytical phenomenon.
D. understand a cultural phenomenon.
Question 2
Which of the following statements does NOT apply to qualitative data?
A. It employs member checking.
B. It is more textual in nature.
C. Its goal is to understand a phenomenon instead of quantifying the magnitude of relationships.
D. The analysis of such data is non-iterative.
Question 3
Instead of outlining a hypothesis, a researcher decides to look at the data and then come up with a hypothesized relationship. This process of deducing themes and patterns as one goes through the data is indicative of a(n) __________ analysis.
A. predictive
B. deductive
C. inductive
D. selective
Question 4
Which of the following is the least likely to be a thick description?
A. A description based on observation of a small number of individuals over an extended time period.
B. A description based on survey data collected from a large sample of 2,000 respondents.
C. A description that connects behavior to the larger social context in which it occurs.
D. A description of the consumption behavior for Pepsi in the social context of beverages consumed in schools.
- 10 years ago
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