Question 1 

A major way marketers create positive and distinct images is through:

A. marketing plans. 

B. hiring marketing personnel. 

C. marketing communications. 

D. funding charities.

 

Question 2 

An important goal of marketing communications is to build a relationship with the organization's:

A. employees. 

B. technological team. 

C. channel members. 

D. research and development channel.

 

Question 3 

__________ is an activity or material that offers customers, sales personnel, or resellers a direct inducement for purchasing a product.

A. Sales promotion 

B. Promoting a company 

C. Selling goods 

D. None of the above

 

Question 4 

A non paid form of non personal communication about the organization and its products that is transmitted through a mass medium in the form of a news story is referred to as:

A. advertising. 

B. newsletters. 

C. publicity. 

D. None of the above 

    • 10 years ago
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