1. Which of the following is NOT a strength of observational techniques?

A. It allows you to collect actual behavioral data. 

B. It is less susceptible to recall error. 

C. It has very good generalize ability to general population. 

D. It is generally less expensive and less time consuming than some other techniques. 

 

2. All of the following explain netnography, EXCEPT:

A. it draws on ethnographic techniques. 

B. it uses "found data" on the Internet. 

C. it requires deep engagement with particular communities. 

D. it requires researchers to collect data from traffic forums with larger numbers of common message posters. 

 

3. Sarla Mohini wants to use projective techniques in her research. Which of the following is NOT a disadvantage of using such techniques?

A. The interpretation of data is very complex. 

B. It is tough to get to a participant's true thoughts using this technique. 

C. The interpretation of results is very subjective. 

D. Highly skilled (and expensive) researchers are required to conduct this research. 

 

4. An advantage of focus groups includes all of the following, EXCEPT:

A. spontaneous, unrestricted group interaction among members. 

B. eliciting wide-ranging participant responses. 

C. high reliability of the results. 

D. energetic atmosphere for focus group discussions. 

 

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