Multi-Business Strategy
shanreDiscussion Topic: Business Level Strategy
Visit the websites of two luxury car makers:
- Lincoln at http://lincoln.com
- BMW at http://www.bmwusa.com
These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.
How are the luxury car competitors’ strategies similar? In what manner are they different? Which company has the competitive advantage and why?
min. 120 words
APA citations
no prior works
- 9 years ago
- 10
Answer(1)
Purchase the answer to view it
- business_level_strategy.docx
Bids(1)