MT460-03: Management Policy and Strategy

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Unit 3

 

Case Study Analysis Paper: The Mission Statement

Prepare a case analysis for Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich. http://cb.hbsp.harvard.edu/cb/pl/13869357/-13869379/8c9f5c6e71f70c7e1656143f94c6f6dd

Closely follow the Case Study Analysis Template by clicking on the hyperlink or you can also find it in Doc Sharing. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of conducting a SWOT analysis with respect to Vertu’s and Nokia’s mission statements (you can include its core values, purpose, and goals too). Please include the SWOT analysis with the four quadrants in the appendix of your paper (after the References page). You can find the SWOT analysis template in Doc Sharing.

Reference:

Kwong, K., & Wong, K. (2011, September 28). Vertu: Nokia’s luxury mobile phone for the urban rich. (Report No. W11208). Watertown, MA: Harvard Business Publishing.

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