MKT/544 week 4 individual paper and learning team (for gloria)

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MKT/544 week 4 individual

IMC Plan Project: Message Strategy & Media Plan

 Complete the Message Strategy & Media Plan portion of the plan.

  • Provide a summary statement of your message strategy that includes the following:
    • The message execution
    • The purpose of your IMC message
    • A description of the target audience
    • A description of the message personality or tone
  • Describe how the creative process supports the transition from the message strategy summary to the delivery of creative concepts. Include the following:
    • Rationale for how you arrived at the description of the message personality
    • Tools, such as brainstorming, lateral thinking, insight, and so forth, that you employed to achieve your IMC objectives
  • Create a one-year media plan matrix using the format in the Media Plan Matrix that proposes your most effective mix of media channels selected. Include the following:
    • A chronological schedule for implementation
    • A budget requirement to support the plan
  • Describe why the delivery of your message will be more effective than other approaches.
    • Click the Assignment Files tab to submit your assignment.






MKT/544 week 4 learning team (only your part)

Please collaborate on this question and post a 200-300 word response to the Learning Team Discussion Question. To analyze the advertising of dot-com companies, find three examples in magazines and three examples of broadcast ads. Videotape TV ads or consult, which compiles the ads from the Super Bowl. Analyze (1) the purpose of each ad, (2) the effectiveness of the product explanations, and (3) marketers' brand-building efforts.


    • 6 years ago
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