MKT/431

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Select a company with a reputation for ethical business practices.

Write a 1050- to1400-word paper in which you complete the following:

  • Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
  • Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
    • 9 years ago
    • 15
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      business_ethics.docx