MKT/421 Week 5 Final Marketing Plan and Presentation

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Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.


Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

  • Your promotional strategy for your product or service, including how you may use the following:
    • Advertising
    • Public relations
    • Digital marketing
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • The effect professional selling may have on your offering
  • An initial budget for your plan
  • The methods you use will measure the success of your plan
  • Any ethical issues your marketing plan might have

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan.


Format your paper and presentation consistent with APA guidelines.



MKT/421 Week 1 Favorite Brand Paper


MKT/421 Week 2 Marketing Mix Presentation


MKT/421 Week 2 Personal Branding Plan Paper


MKT/421 Week 3 Perceptual Map Presentation


MKT/421 Week 3 Strategy and Positioning Paper


MKT/421 Week 4 Blue Ocean Strategy Paper


MKT/421 Week 4 Product, Pricing, and Channels Paper


MKT/421 Week 5 Map the Supply Chain Paper


MKT/421 Week 5 Final Marketing Plan and Presentation

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