MKT/421 Strategy and Positioning Analysis for MAC Makeup

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In 530 words please describe how marketing efforts and marketing mix will change with each phase in the product life cycle of a fictitious summer makeup kit from MAC Cosmetics' that focuses that includes a bronzer, highlighter, blush, BB Cream, lip stick, mascara,and lip gloss that comes in a convenient travel makeup bag.

    • 8 years ago
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