MKT 578 Week 2 Team Assignment ( Problem Framing Paper ) ~ Perfect Tutorial With References (Scored 100%)

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Week Two: Internal and External Stakeholders in the Public Relations Process

 

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Learning Team

Public Relations Learning Team Project: Problem Framing Paper

Resource: University of Phoenix Material: Public Relations Learning Team Project

 

Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it.

 

Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:

 

·         Provide a brief background of the selected organization, including its products, services, and customers.

 

·         Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign.

 

·         Identify the stakeholders, target audience(s), and ethical implications related to the campaign.

 

·         Discuss ethical implications related to the PR issues.

 

Discuss the depth and breadth of research that will have to be conducted during the development of the campaign to ensure its effective implementation.  Please keep in mind that this will serve as the team’s guide for the research it will need to conduct to create the public relations plan.  You will not be writing a paper about how to create a public relations plan for the organization; you will actually create the plan with all of the necessary research.

 

Format your paper consistent with APA guidelines.

 

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    • 9 years ago
    MKT 578 Week 2 Team Assignment ( Problem Framing Paper ) ~ Perfect Tutorial With References (Scored 100%)
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