MKT 571 Week 6 Marketing ASSIGNMENT New Product Launch Marketing Plan, Part III

profileAccGuru
 (Not rated)
 (Not rated)
Chat

New Product Launch Marketing Plan, Part III

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

  • Executive summary
  • Situational analysis
  • Market growth potential and competitive analysis
  • Segmentation, target market, and positioning
  • Pricing and distribution strategies
  • Marketing communication plan
  • Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
  • Intended marketing objectives for Y1, Y2, and Y3 
  • Implementation milestones
  • Evaluation and control metrics and methodology to measure performance
  • Contingency planning

Click the Assignment Files tab to submit your assignment.

 

    • 8 years ago
    MKT 571 Week 6 Marketing ASSIGNMENT New Product Launch Marketing Plan, Part III
    NOT RATED

    Purchase the answer to view it

    blurred-text
    • attachment
      new_product_launch_iii.docx