MKT 571 Week 5 Complete (Version 4) A+ Graded

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Week 5

 

MKT 571 Week 5 DQ 1

 

Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.

(BTW. Setting marketing objectives prior to developing strategy is real important)

What should our promotional budget be? Why? What methodology did you use to come up with your budget?

 

MKT 571 Week 5 DQ 2

 

Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it.Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on.

 

Week 5 Assignments:

 

MKT 571 Week 5 Team Assignment (Communication Plan) 900 Words

 

MKT 571 Week 5 Team Assignment (Marketing Plan Phase III) 1950+ Words

 

MKT 571 Week 5 Summary

 

    • 6 years ago
    MKT 571 Week 5 Complete (Version 4) A+ Graded
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