MKT 571 week 4 Quiz (all correct)

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MKT 571 week 4 Quiz

 

 

 

1. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

 

                 Market pricing

 

Focusing on market share

 

 Market skimming

 

Market tactics

 

2

 

Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

 

Side pull strategy

 

Downward strategy

 

Push strategy

 

Pull strategy

 

                3

 

What type of distribution places the goods or services in as many outlets as possible?

 

                 Exclusive distribution

 

                 Intensive distribution

 

                 Selective distribution

 

                 Marketing distribution

 

                4

 

Which type of distribution relies on some intermediaries willing to carry a particular product?

 

                 Selective distribution

 

                 Marketing distribution

 

                 Strategic distribution

 

                 Planned distribution

 

                5

 

Which companies have launched a website without any previous existence as a firm?

 

                 Brick-and-click

 

                 Customer-centered companies

 

                 Pure-click companies

 

                 Employee-centered companies

 

                6

 

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

 

                 lowest current profit

 

                 break-even current profit

 

                 negative current profit

 

                 maximum current profit

 

                7

 

What is an ultimate form of foreign involvement?

 

                 Direct investment

 

                 Foreign investment

 

                 Foreign trade

 

                 Direct ownership

 

                8

 

Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

 

                 Horizontal marketing system

 

                 Strategic marketing system

 

                 Vertical marketing system

 

                 Conventional marketing system

 

                9

 

When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

 

                 price adaptation

 

                 buyback arrangement

 

                 free trade agreements

 

                 trade agreements

 

                10

 

What takes place when dealers purchase some or all of a product line?

 

                 Part-line forcing

 

                 Half-line forcing

 

                 Forcing by brand

 

                 Full-line forcing

 

                11

 

What type of system does a firm employ to decide about the most critical decisions management faces?

 

                 Pulling system

 

                 Pushing system

 

                 Advertising strategic system

 

                 Marketing channel system

 

                12

 

What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

 

                 Vertical marketing system

 

                 Conventional marketing system

 

                 Horizontal marketing system

 

                 Rectangular marketing system

 

                13

 

What is a simple way to engage in international marketing?

 

                 Communications

 

                 Travel abroad

 

                 Cultural attainment

 

                 Licensing

 

                14

 

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 

 

                 Market skimming

 

                 Target pricing

 

                 Sensitive pricing

 

                 Market-penetration pricing

 

                15

 

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

 

                 Pull strategy

 

                 Push strategy

 

                 Upward strategy

 

                 Downward strategy

 

                16

 

What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

 

                 Vertical marketing system

 

                 Horizontal marketing system

 

                 Rectangular marketing system

 

                 Triangular marketing system

 

                17

 

What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

 

                 Sale

 

                 Offset

 

                 Barter

 

                 Auction

 

                18

 

What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

 

                 Offset

 

                 Barter

 

                 Compensation deal

 

                 Free trade

 

                19

 

Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

 

                 Promising agreements

 

                 Marketing agreements

 

                 Loosening agreements

 

                 Tying agreements

 

                20

 

What mode of entry is it when local and foreign investors share ownership and control?

 

                 Sole proprietor

 

                 Joint venture

 

                 Foreign investment

 

                 Direct investment

 

                21

 

When the number of intermediaries are severely limited, this means an

 

                 inclusive distribution

 

                 strategic distribution

 

                 exclusive distribution

 

                 marketing distribution

 

 

 

 

 

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    MKT 571 week 4 Quiz (All correct)
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