MKT 571 week 4 Quiz (all correct)

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MKT 571 week 4 Quiz




1. Companies are pursuing which objective when they start with prices high and slowly drop them over time?


                 Market pricing


Focusing on market share


 Market skimming


Market tactics




Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?


Side pull strategy


Downward strategy


Push strategy


Pull strategy




What type of distribution places the goods or services in as many outlets as possible?


                 Exclusive distribution


                 Intensive distribution


                 Selective distribution


                 Marketing distribution




Which type of distribution relies on some intermediaries willing to carry a particular product?


                 Selective distribution


                 Marketing distribution


                 Strategic distribution


                 Planned distribution




Which companies have launched a website without any previous existence as a firm?




                 Customer-centered companies


                 Pure-click companies


                 Employee-centered companies




When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces


                 lowest current profit


                 break-even current profit


                 negative current profit


                 maximum current profit




What is an ultimate form of foreign involvement?


                 Direct investment


                 Foreign investment


                 Foreign trade


                 Direct ownership




Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?


                 Horizontal marketing system


                 Strategic marketing system


                 Vertical marketing system


                 Conventional marketing system




When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called


                 price adaptation


                 buyback arrangement


                 free trade agreements


                 trade agreements




What takes place when dealers purchase some or all of a product line?


                 Part-line forcing


                 Half-line forcing


                 Forcing by brand


                 Full-line forcing




What type of system does a firm employ to decide about the most critical decisions management faces?


                 Pulling system


                 Pushing system


                 Advertising strategic system


                 Marketing channel system




What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?


                 Vertical marketing system


                 Conventional marketing system


                 Horizontal marketing system


                 Rectangular marketing system




What is a simple way to engage in international marketing?




                 Travel abroad


                 Cultural attainment






What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 


                 Market skimming


                 Target pricing


                 Sensitive pricing


                 Market-penetration pricing




Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?


                 Pull strategy


                 Push strategy


                 Upward strategy


                 Downward strategy




What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?


                 Vertical marketing system


                 Horizontal marketing system


                 Rectangular marketing system


                 Triangular marketing system




What form describes a buyer and seller directly exchanging goods with no money and no third party involved?












What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?






                 Compensation deal


                 Free trade




Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?


                 Promising agreements


                 Marketing agreements


                 Loosening agreements


                 Tying agreements




What mode of entry is it when local and foreign investors share ownership and control?


                 Sole proprietor


                 Joint venture


                 Foreign investment


                 Direct investment




When the number of intermediaries are severely limited, this means an


                 inclusive distribution


                 strategic distribution


                 exclusive distribution


                 marketing distribution






    • 7 years ago
    MKT 571 week 4 Quiz (All correct)

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