MKT 571 Week 3 DQ

1. What should a company consider when attempting to develop a newproduct? Can you name one specific new product that failed? What doyou believe were the causes of this failure? How would you have handled the product launch differently?

2. What marketing strategies do you think are the most effective inimproving service quality for a business? Explain why. How does theproduct or service influence your choice of marketing strategies?



3.  Explain whether you would test market the following newlydeveloped products prior to a full-market launch Blueberry flavored milk&Jewelry with smart phone technology.What are the benefits and risks of performing test marketing toproduct developers or product managers?

    • 7 years ago
    MKT 571 Week 3 DQ-Solutions ( Solved by CPA)

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