MKT 571 Week 2 Team Assignment Kudler Fine Foods Product Offering

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Learning Team Assignment: Product Offering
• Perform a product launch as a team (see pp. 61-67 (Ch. 2)of Marketing Management for a sample plan). You will complete parts of theassignment in the coming weeks; the full launch of the product will becompleted in Week Six. Once you have received your instructor’s approval forthe product identified in this week’s assignment, continue to work on theproduct launch plan based on the outline given in Week Six. You should not waituntil the final week to finish the full assignment. For this week’s assignment,you can keep your research brief. For the Week Six assignment, however,detailed research is expected.

• Select a home country other than the United States, and choosean organization for which one of your team members works. If you prefer, youmay use Kudler Fine Foods.

• Write a 700- to 1,050-word paper explaining the following:

o Market needso Market growtho A brief SWOT Analysis

o Competition

o Product offering/product definition

o Product identification

o Justification for choice of product

• Format your paper consistent with APA guidelines.

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