MKT 571 Week 2 Product Offering Annotated Bibliography
tedhuge11• Perform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing
Management for a sample plan). You will complete parts of the assignment in the
coming weeks; the full launch of the product will be completed in Week Six. Once you
have received your instructor’s approval for the product identified in this week’s
assignment, continue to work on the product launch plan based on the outline given
in Week Six. You should not wait until the final week to finish the full assignment. For
this week’s assignment, you can keep your research brief. For the Week Six
assignment, however, detailed research is expected.
• Select a home country other than the United States, and choose an organization for
which one of your team members works. If you prefer, you may use Kudler Fine
Foods.
• Write a 700- to 1,050-word paper explaining the following:
o Market needs
o Market growth
o A brief SWOT Analysis
o Competition
o Product offering/product definition
o Product identification
o Justification for choice of product
• Format your paper consistent with APA guidelines.
- 10 years ago
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