MKT 571 week 1 Quiz Latest version

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  • 1.       Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as
  • 2.       In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
  • 3.       The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)
  • 4.       One of the most critical steps in the defining process of market research is
  • 5.       Which of the following industries is most likely to use database marketing?
  • 6.     Which of the following statements demonstrates behavioral loyalty towards a brand?
  • 7.       Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings
  • 8.       Which of the following is correct about marketing management?
  • 9.       Which market do customers who have purchased and are driving Audi automobiles represent?
  • 10.   A company's sales potential would be equal to market potential when which situations exists? 
  • 11.   What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses
  • 12.   Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
  • 13.   How does the market demand curve change (as a function of marketing expenditure) during recession?
  • 14.  Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
  • 15.  When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
  • 16.  Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
  • 17.  During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?
  • 18.  By 2015, projections indicate that the largest category of households will be composed of

 

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