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Submitted by mhs on Tue, 2013-08-27 14:50
due on Sat, 2013-08-31 14:48
answered 1 time(s)
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Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

 

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).