MKt-554 week 4: Marketing Strategies and Subcultures Paper

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Marketing Strategies and Subcultures Paper


Write a 1,050-word paper on marketing strategies and subcultures. In this week, you research subcultures to determine what marketing strategies you would use to market flavored cigarettes to the target market group. Address the following in your paper:

  • What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian?
  • What environmental factors need to be considered when marketing within each subculture?
  • What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture?
  • Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture.

Format your paper consistent with APA guidelines.

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