MKT 500

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Pricing Products and Distribution Channels

 

  • From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response

 

Pricing is a difficult area and I have posted helpful videos in Announcements and Professor Insights.  Here are two more that may help.  Please watch them and then let us begin a lively discussion about pricing and channels of distribution

 

These video can be found in YouTube

 

  1. What are distribution channels?

  2. New Product Pricing

 

 

  • From the e-Activity, imagine that you are a manager at Amazon and you need to present your ideas on ways to improve logistics to increase profitability. Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality.

 

  • 6 years ago
  • 5
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