mkt 421 - week 5 DQ's

profilejoanar

RESPONSES MUST BE 150 WORDS

 

DQ1- Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

 

DQ2- You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

 

 

    • 10 years ago
    • 5
    Answer(3)

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      mkt_421_week_5_dq_1_and_2.docx

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      mkt_421.docx

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      mkt_421_week_5_dq_1.docx
    • attachment
      mkt_421_week_5_dq_2.docx
    Bids(1)