Mkt 421 Week 3 Marketing research paper

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Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following using the Intranet site:

Describe the importance of marketing research in developing a marketing strategy

Analyze the two surveys (provide statistical data)

Discuss the three new marketing tactics

 Identify the areas where additional market research is needed.

Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

Format your paper consistent with APA guidelines

    • 10 years ago
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